Concept board for mini collection.

Looking in to the kind of clientele I’d reach my brand out to.

concept board


My first garment: A Work of Fiction


Based from the happy memories of listening to Tolkien’s, The Hobbit on cassette, narrated by Stephan Fry, I created this whimsical print design. I wanted to create something that exuded the warmth of a truly happy point in my life but something that also showed a feeling of Tolkien’s world.

The t-shirt pattern is made from a mixture of hand painted images and Photoshop. I used bright colours to bring out the warmth of my memories. I wanted to have an oversized T-shirt and raw edges to create a slightly unkempt look.

My model showed this look off wonderfully. We paired the t-shirt with chunky lace up boots, knee high socks and a leather jacket. For the makeup and hair I wanted to create a wild tribal look.

The t-shirt was fun to make and a good introduction into fashion design.

Narrative Print

This was the first piece of work I completed while being a first year. The brief we were given was ‘Narrative’ with an aim of to produce a printed T-Shirt or Jersey. We had to think of a song, book or poem which created an image in our minds and influenced us. I chose to look at song lyrics from Ed Sheeran’s ‘Thinking out Loud’ and James Arthur’s ‘Say you won’t let go’. The lyrics for me created an image of the cycle of love and death and the happy times as well as the heart breaks you can have from love, such as losing a loved one. I really wanted to express these lyrics through my print and the best way I realised this could be done is through the Day of the Dead, as it’s a festival which celebrates people’s lives and has the juxtaposing of happiness with bright colours and flowers, but the sadness of death and heartbreak with skulls and dull aspects of the fashion from the festival. I created my print through my own sketches as well as image influences from the festival.


Narrative Print

This is the first piece of work I completed, it was a narrative project. We had to choose either a song, a poem, a book or a quote. Mine was to do with losing old memories and regaining new memories, that’s why I chose flowers to put on my print because flowers represent things such as trust, love etc. I chose the colour black and white because black represents darkness and white is more of a nice soft colour and less harsh.


Ashley’s Print Design Project

Chester university year 1’s first textile project was all about print. The brief had to relate back to the individual designer’s personal objects. My objects were a collection of things I had brought home whilst on holiday or achievements I had done like a marathon/triathlon.
The objects that really stood out for me was the tweety armband I had brought home from Zante, a medal from completing the Chester half marathon, a happy birthday badge from my 18th and a V fest wristband.

After rearranging the objects in various positions I finally came up with my final print. I then had to transfer my print on to Photoshop, once arranged on Photoshop the print was transferred to the digital printer. Once the print was printed I then had to sew the garment together.