Trends determine the way in which the fashion industry works, therefore they play a huge role in the development of retailers and brands ideas. For this brief I had to select a trend then produce an illustrated trend analysis, exploring how it manifests itself within the industry.
Ruffles have made a huge impact for SS17 so I based my analysis on this trend. I explored how they have trickled down from the catwalk to high street to become such a key statement within garments. Alexander McQueen and H&M were the two brands focused on. I also looked at how they communicated the trend to their target audience and modified it to suit their specific consumers.