The project that was set was to create a moodboard that showed the 7P’s of a luxury brand. The luxury brand I decided to choose for this task was Balmain. I decided to choose this brand as I am really interested in the products they create and I wanted to find out more information about the company. For this project, I created three moodboards that displayed my research on price, place, product, promotion, physical environment, process and people which where all created on inDesign. I decided to keep to a similar theme and layout design throughout all three moodboards which featured a simple design of a white background and relatable images being displayed around the main logo of the company. This project helped me to increase my knowledge on how a luxury brand runs and what goes on behind the scenes.